Essence of Vehicle Wrap Design For Businesses



Vehicle wraps have gained popularity for businesses allowing them to use the sides of the vehicles as their advertisement space. It makes it like a mobile billboard with ad space, where they only have to pay once, and many people can see it. Most of the vehicle wraps are made of large, printed vinyl stickers, which are applied to the vehicle's surface and customized to nearly any specification. But the most critical factor in a vehicle wrap is design. Therefore this post will help you understand the relevance of innovation in a vehicle wrap. 

  • Bold Colours

From a wide range of colours, the one you chose for your vehicle wrap is important for various reasons. Bright colours will most likely catch the target audience's attention than more subdued colours; therefore, it's essential to consider whether you need your vehicle wrap to be eye-catching or more understated. Contrasting colours make it easier for text to be read faster and from a distance range. In addition, the colours you choose should also be consistent with your brand identity.

  • Company Information

The vehicle wrap you choose should include basic information about your company, such as your website, logo, and contact information. It makes it easy for your target audience to learn more about your company and what it's all about. It's even more effective when this information is placed prominently on the vehicle wrap, where it can be easily seen and read. 

  • Text Style And Size 

The text on your vehicle wrap should be easily read from a distance. It means using large font sizes and clear and legible fonts. It's also important to keep text off your vehicle wrap; too much text will make it look confusing and cluttered. 

  • Vehicle Size 

The vehicle size will also impact the design of your vehicle wrap. Smaller cars will require less vinyl than a larger truck. the size of your vehicle also dictates how much space you have for text and graphics. Here are tips regarding vehicle size.

  1. You wouldn’t use the same design for a small VW bug on an 18-wheeler.

  2. The make and model of the vehicle are essential; the design should incorporate the vehicle's slopes, curves,  and windows. 

  • Vector Artwork

Regarding vehicle wrap design, vector artwork is more critical than raster artwork. Vector artwork can be scaled up or down without losing quality, whereas raster artwork will become pixelated when enlarged. It is essential for vehicle wraps since most cases need to be enlarged to fit the entire vehicle. Therefore vector artwork helps to avoid blurry or pixelation graphics. 

Conclusion

With all the essential aspects to consider while designing a vehicle wrap, from having bold colours to vector artwork, each plays a critical role in the overall company advertisement campaign. By considering these factors, you are sure to come up with an eye-catching vehicle wrap that's consistent and informative with your brand. Therefore if you are looking for vehicle wrap designs, look for professional services that assure you of designing and installing high-quality wraps.

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